Ari DeSano

Highly skilled marketing professional with extensive experience in digital marketing, project management, and communication. Demonstrated expertise in managing websites, implementing marketing strategies, and driving brand growth. Strong problem-solving and written communication skills. Passionate about creating engaging user experiences and delivering impactful results.

What I Do

Website Management

Build, configure, and maintain websites to ensure optimal performance, functionality, and security. Project manage large-scale website platform migrations and redesigns.

Email Marketing

Design and develop email templates, ensuring a visually appealing and responsive design. A/B testing to refine email campaign strategies and improve performance. Design user journeys to improve user onboarding experiences.

UX

Perform market research and create user personas to understand and define audiences. Generate wireframes and prototypes focussing on accessibility and responsiveness. Lead user testing sessions. Information architecture.

Content

Audio, video, photo, and graphic production. Write and copy-edit for website, email, social media, and blog.

Resume

9 Years of Experience

Experience

2016 - 2024
Los Angeles LGBT Center

Marketing Manager / Platform Systems Manager

Strategize and execute digital marketing campaigns for the largest LGBT direct services organization in the world. Manage website, email marketing, and social media.

2023 - Present
LA Pride - Christopher Street West

Website Management

Manage LA Pride website and blog, including updates and content maintenance.

2014 - 2016
Liberty Hill Foundation

Web Developer and Designer

Led the migration of the website to a new platform, improving functionality and user experience.

2010 - 2014
Belkin International, Inc.

Front-End Developer

Developed custom landing pages, product, and category pages for international consumer electronics e-commerce site.

2013 - 2016
Cirak Studios Inc.

UX Designer

Comprehensive UX documentation and wireframes for websites and mobile apps. User testing and market research.

Education

2018
Nonprofit Technology Enterprise Network

Nonprofit Technology Enterprise Network Certificate

Issued by Nonprofit Technology Enterprise Network

2013 - 2014
UCLA Extension

User Experience Design Program

1996 - 1998
New York University

Music Technology, Graduate Program

1990 - 1994
Cleveland Institute of Music

Bachelor of Music, Composition

Website Management

CMS Management

95%

Web Design

65%

SEO

70%

UX

90%

Email Marketing

Platform Managment

90%

Building

95%

Designing

85%

Hand Coding HTML/CSS

90%

List and CRM Management

85%

Portfolio

My Works
Los Angeles LGBT Center Website

Los Angeles LGBT Center Website

LGBT Center
LA Pride

LA Pride

LA Pride
Belkin

Belkin

Belkin
UX

UX

UX

Contact

Get in Touch

Los Angeles

ari.desano@gmail.com

Freelance Available