Design, Build, Send, Manage Lists, Metrics
Description
Los Angeles LGBT Center
Managed the email marketing program. Cross-department collaboration, design, writing & proofreading, graphics production, hand coding. Administrator of various platforms such as Salesforce Marketing Cloud, EveryAction, Mailchimp, CiviCRM. Multivariate testing, segmentation, list management, surveys, video, animated gifs, drip campaigns.